AFC Bournemouth backs ‘Dig Down’ project

League One football club AFC Bournemouth has announced its support today for the highly successful ‘Dig Down South West’ campaign, aimed at encouraging Dorset’s youngsters to grow their own produce.

The Cherries, based at Deans Court in Kings Park, are backing the initiative which has helped create 50 vegetable gardens in primary schools across the region. Five schools in Poole, Wimborne, Moordown and Kinson are all involved in the project, supported by regional insurance firm Cornish Mutual. Well-known TV gardening expert Charlie Dimmock launched ‘Dig Down South West’ in February.

AFC Bournemouth Captain, Steve Fletcher is writing to all five schools to show the club’s support and encouragement for the campaign. The team is also donating goody bags to the schools involved. They include Longspee Special School and Lytchett Matravers Primary School in Poole, Hayeswood First School in Wimborne and Kinson Primary and St Walburga’s Catholic Primary in Bournemouth.

Steve Fletcher commented: “It’s so important for children to understand that growing and eating fresh fruit and vegetables is the key to a healthier lifestyle – that’s something, as professional football players, we understand well and really support through this campaign. It’s great to get involved and give our backing to ‘Dig Down South West.”

50 vegetable gardens have been created in schools across the region, as a key part of ‘Dig Down South West’. The objective of the project is to help primary school children, between the ages of five and eight, to take an active interest in gardening and learn about the benefits of growing their own produce.

Alan Goddard, Managing Director for Cornish Mutual, added: “We’re absolutely delighted to have the support of AFC Bournemouth for ‘Dig Down South West’. The players are excellent role models for the children to learn from and find out how they can eat more healthily by getting involved in campaigns like this. We hope this will help to build their knowledge and nurture their enthusiasm for the future.”

Cornish Mutual is the only general insurer based in the South West and provides a broad range of insurance cover for rural communities in the region, www.cornishmutual.co.uk.

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